Since launching in 1989, Footwork provides a footwear collection for the busy, fashion-savvy women who need footwear for every occasion. This summer the brand introduces a statement collection and a new face for their SS18 collection. The celebrities Footwork chose to partner with each season represent hard-working women with a deep understanding of themselves; who have excelled in their chosen fields; who are independent and are ultimately style icons in South Africa – displaying qualities that the Footwork customer can relate to.
For the SS18 collection, FOOTWORK has chosen to work with presenter and fashionista K Naomi, an influencer who represents the brand’s strong, independent and fashionable customer. The brand has followed K Naomi’s journey and has seen personal and stylistic growth, which has developed a great sense of self-purpose.
Like K Naomi’s style, this SS18 FOOTWORK collection makes a statement no matter the occasion. This season’s collection sets the tone with bright colours, big florals, island prints while mixing florals and statement prints.
The range also includes stand out pieces with gorgeous feather detailing and large voguish embellishments.
Lastly, jellies will always be a part of our summer footwear collection and this season we can expect a fresh new twist on our favourite jelly shoes.
With each collection, Footwork provides styles that are at the forefront of sought-after fashion trends, season after season. The brand is committed to offering a combination of quality; competitive price points and a fashion focus, which are the key components that have positioned FOOTWORK as a powerful force in the local footwear industry.
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